Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: sildenafil vardenafil tadalafil

  2. Pingback: ivermectin 3

  3. Pingback: vardenafil hcl 20mg

  4. Pingback: buy stromectol canada

  5. Pingback: viagra pill for women

  6. Pingback: stromectol 0.5 mg

  7. Pingback: cost of ivermectin 3mg tablets

  8. Pingback: where to buy stromectol

  9. Pingback: generic viagra online best price

  10. Pingback: description tadalafil

  11. Pingback: how to buy stromectol

  12. Pingback: online medical stores sell tadalafil without medical prescription in india

  13. Pingback: viagra certified pharmacy online

  14. Pingback: how long does 100 mg sildenafil last

  15. Pingback: sun pharmaceutical india tadalafil

  16. Pingback: cost of levitra at walmart pharmacy

  17. Pingback: alprazolam us pharmacy

  18. Pingback: cialis online pills

  19. Pingback: cheap sildenafil

  20. Pingback: levitra generic name

  21. Pingback: can tamsulosin capsules be opened

  22. Pingback: synthroid hypoglycemia

  23. Pingback: antidepressant venlafaxine

  24. Pingback: yeast infection spironolactone

  25. Pingback: is voltaren gel good for low back pain

  26. Pingback: tizanidine interactions

  27. Pingback: sitagliptin is used for

  28. Pingback: stromectol 3 mg tablet price

  29. Pingback: protonix davis

  30. Pingback: abilify long term side effects

  31. Pingback: Keyword Tool Pro provides search volume data for English keywords.

  32. Pingback: actos fiduciarios

  33. Pingback: robaxin methocarbamol

  34. Pingback: repaglinide meglumine

  35. Pingback: remeron sleep medication

  36. Pingback: glucobay acarbose

  37. Pingback: can u od on bupropion

  38. Pingback: baclofen for pain

  39. Pingback: celecoxib vs celebrex

  40. Pingback: augmentin while breastfeeding

  41. Pingback: ashwagandha where to buy

  42. Pingback: tylenol and aspirin

  43. Pingback: aripiprazole 15 mg tablet

  44. Pingback: what is allopurinol 300 mg used for

  45. Pingback: amitriptyline for sleep and anxiety

  46. Pingback: best time of day to take diltiazem

  47. Pingback: desmopressin ddavp stimate

  48. Pingback: ezetimibe monotherapy clinical trials

  49. Pingback: flexeril 20 mg

  50. Pingback: coming off effexor weight loss

  51. Pingback: cozaar mechanism of action

  52. Pingback: reviews on contrave

  53. Pingback: avodart flomax combination pill

  54. Pingback: citalopram sweating

  55. Pingback: buy diclofenac

  56. Pingback: augmentin yeast infection

  57. Pingback: depakote long term side effects

  58. Pingback: bactrim for skin infection dose

  59. Pingback: side effects of bactrim ds 800 160

  60. Pingback: over the counter ciprofloxacin

  61. Pingback: cephalexin dosage for skin infection

  62. Pingback: doxycycline and amoxicillin together side effects

  63. Pingback: lexapro symptoms

  64. Pingback: venlafaxine vs duloxetine for neuropathic pain

  65. Pingback: cephalexin side effects dogs

  66. Pingback: keflex online no prescription

  67. Pingback: cost of viagra 100 mg

  68. Pingback: escitalopram 10 mg clonazepam 0.5mg

  69. Pingback: what time of day should i take cymbalta

  70. Pingback: does fluoxetine cause qt prolongation

  71. Pingback: gabapentin maalox

  72. Pingback: aquatic metronidazole

  73. Pingback: prozac zoloft and paxil are called

  74. Pingback: injection semaglutide

  75. Pingback: efectos secundarios de rybelsus

  76. Pingback: semaglutide or tirzepatide

  77. Pingback: lisinopril argentina

  78. Pingback: nierenfunktion lasix

  79. Pingback: metformin implantation

  80. Pingback: valtrex methotrexate

  81. Pingback: can you buy lyrica over the counter

  82. Pingback: nolvadex edmonton

  83. Pingback: metronidazole cyp3a4

  84. Pingback: anhydro gabapentin

  85. Pingback: sulfamethoxazole-trimethoprim for people with scleroderma

  86. Pingback: cialis drugs

  87. Pingback: tadalafil (exilar-sava healthcare) [generic version of cialis] (rx) lowest price

  88. Pingback: best tadalafil

  89. Pingback: cialis free shipping canadian

  90. Pingback: viagra sale online

  91. Pingback: sildenafil over the counter canada

  92. Pingback: can i get viagra over the counter

  93. Pingback: viagra soft 100mg online canadian pharmacy

  94. Pingback: sildenafil 100mg generic

  95. Pingback: buy viagra cheap australia

  96. Pingback: online pharmacy oxycodone no prescription

  97. Pingback: tadalafil 20 mg para que sirve

  98. Pingback: cialis online no prior prescription

  99. Pingback: viagra online with prescription

  100. Pingback: cialis 5mg price comparison

  101. Pingback: buy real viagra no prescription

  102. Pingback: adipex online us pharmacy

  103. Pingback: coastal rx pharmacy jacksonville fl

  104. Pingback: cialis promise program card

  105. Pingback: cialis professional wikipedia

  106. Pingback: buying cialis without prescription

Leave a Comment